Case Study

Hervey Bay Seafood Festival

The  Hervey Bay Seafood Festival is Australia’s only stand alone seafood festival.  The one-day event is a time to celebrate the seafood industry, relax and feast on the amazing wild catch the region has to offer.

Visit Website

“Made Neat delivered a simple elegant website that matches the message of healthy food and quality family occasions.”

~Elaine Lewthwaite, Hervey Bay Seafood Festival

Our Challenge

Our initial brief was to modernise the Seafood Festival’s current site, making improvements to user experience and eCommerce functionality, however, after a scoping meeting with the organisers, it was discovered that the 20-year-old event deserved a fresh re-brand and the ability to add in year-round content and promotions about the local seafood industry.

The Process

We worked along side the Festival team to develop a stunning new design, that flowed well with the new branding.

Using the latest tools and coding practices, we developed the amazing design into a fully responsive WordPress theme.

Additionally, we introduced a flexible page builder into the website for admin ease of use. Managing the website was now easier than ever.

Our Solution

Made Neat created a unique and image-rich WordPress website that displays the event in an exciting and alluring manner.  The eCommerce aspect of the old site was rebuilt and modernised into a user-friendly experience for both organisers adding new products and site visitors making purchases.  With a blog also soon to come online for content marketing purposes, The Hervey Bay Seafood Festival website redesign will continue on being a success for organisers well into the future.

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