The importance of professional SEO
Your website’s search engine optimisation (SEO) is vital for your business health. It helps the right people find your website at the right time. However, too many companies leave their SEO to chance, missing out on vital optimisation components and unaware of general best practices.
This article will go over the importance of having a professional marketer handle your website SEO, and how to optimise your website for users.
An introduction to SEO
Search engine optimisation is the process of adjusting elements (ie. content, design, speed) within a website to boost your rankings on the search engine results page (SERP). When SEO is done well, everyone who is searching for your service or product online will end up finding you via your website.
For example, if you sell pet items in Byron Bay, you would want to optimise your website for key phrases like “cat toys in Byron Bay” or “dog harness Byron Bay.” Your marketing team would also likely write helpful articles for pet owners in Byron Bay, such as “The top 10 places to take a dog in Byron Bay.”
However, it takes time and expertise to optimise a website so it starts getting visits from the right people at the right stage of their buyer journey. Here are some reasons why it’s important to have a professional optimise your website.
Why your SEO should be done by a professional
They will use time-tested (and future-proof) techniques
“SEO” is a very broad field and there are many ways to do it. Following best practices takes time, but will stand the test of time as search engines evolve and algorithms grow more sophisticated.
Unfortunately, there are also quick fixes that may seem to work for now, but will eventually end up harming your rankings.
Professional marketers are less likely to take manipulation approaches to SEO, such as purchasing multiple domains or other shortcuts that search engines will eventually discover and penalize.
They will protect your first impression
The Google listing is a brand’s first impression, so it has to be perfect. SEO professionals know this, and will optimise everything that people see in the search results page to match your brand and draw people in.
That means adjusting your page title shown in search results, the meta description, and even the URL of the page.
When done well, businesses also have a chance to get special placements, such as Featured Snippets. These are the excerpts that Google shows at the top of the search results to provide quick, easily accessible answers.
They consider consumer behaviour
Consumer behaviour is an element many SEO agencies forget about. It’s important to write content that bots can crawl easily, but it’s even more important to optimise for the end user (your customers).
At Made Neat, we use techniques that work for consumers, not just bots. We pay attention to bounce rate and click-through rate to see which of your pages are resonating with visitors and which aren’t, then optimise based on user insights.
Your website’s search engine optimisation is vital to making good first impressions, capturing the right consumers, holding interest, and making it easy for your website to continue ranking well in search results. We recommend getting it done professionally, as SEO goes beyond one area of expertise. Good SEO requires thoughtful content, strategic design, and technical expertise.