WordPress is one of the best tools for businesses to build their online presence. It has been tested and improved by developers around the world, and has a long history of excellence.

We’ve worked with WordPress for years, and have learned the ins and outs of the platform, the community, and how to use WordPress innovatively to solve problems. Here, we share 5 key best practices to follow when it comes to WordPress design and development.

5 best practices for WordPress design and development

Focus on strong security

Strong security is a basic must for every website, but it too-often gets overlooked. Having strong security protocols in place helps you avoid headaches, protects your and your clients’ data, and is good for your search rankings.

At Made Neat, we build in layers of protection, use the best security tools, and keep everything updated and running smoothly to avoid any lapses.

Create custom designs for both mobile and desktop

Instead of just creating a desktop design and making it mobile responsive, follow design best practices and craft each aspect of the website in a custom mobile design as well.

Since Google has shifted to mobile-first indexing, it’s vital to keep the mobile experience highly functional and seamless. We design individual mobile and desktop interfaces to ensure maximum ease of use.

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Build each page with loading speed in mind

Every aspect of a web page affects how quickly your website loads. That includes photos and images, but also things like interactive elements, page structure, how a website is put together, technical specifications, and even font options. It’s always faster to have a hand crafted website than just a theme with a page builder.

We optimise both the front- and back-end of our clients’ websites, so that we give each web page a strong foundation and increase loading speed as much as possible.

Follow SEO considerations

Google has at least 200 search ranking factors, from headings and where content is placed, to sitemaps and structure. WordPress websites have excellent tools to help optimise for search, including useful plugins, clear site navigation options, and more.

We understand the value of SEO, so each website we build follows SEO considerations like having a sitemap, using SSL, having breadcrumb navigation, and more. We discuss which to prioritise with our clients and work with their wants/needs, but the benefit is that we already know what each website should have and do for SEO.

Ensure quality UI and UX

Finally, the most important best practices for WordPress design and development is a website must be user friendly. If you build a website that is as easy as possible for your visitors to use and navigate, then chances are you’re following all of the big best practices anyway.

Having a quality user interface and creating a great user experience is vital, because it fuels the purpose of your website. If you are trying to get leads, a good website makes it easy for people to convert.

We hope that our tips will help you optimise your websites, and create WordPress sites that are excellent from inception. Follow the 5 best practices above to craft a website that your target audience will love.

At Made Neat, we raise the bar when it comes to designing with the target consumer in mind. Contact us today to create or update your website.


Luke Humble