Waterford by AVID Property Group
Award-winning developer AVID Property Group is dedicated to creating vibrant, well-connected communities, and Waterford in Chisholm, East Maitland, is a prime example of this vision. Designed for modern village living, Waterford seamlessly integrates natural beauty, thoughtful planning, and premium amenities to offer residents a balanced and enriched lifestyle.
Surrounded by tranquil parklands, tree-lined paths, and generous homesites, this master-planned community fosters strong connections among residents. Future amenities, including the proposed Chisholm Plaza, a community centre, schools, and sporting facilities, enhance convenience and community engagement. With excellent transport links and a welcoming atmosphere, Waterford is a place where people truly feel at home.
AVID Property Group continuously raises the bar in community development, ensuring that Waterford not only meets but exceeds modern living expectations.
The Challenge
As digital expectations evolve, AVID Property Group saw an opportunity to enhance the Waterford website to better align with modern web technologies and user experience best practices.
Originally launched in 2018, the website had served its purpose effectively. However, with the ongoing growth of the Waterford community and AVID’s expanding development portfolio, it became clear that improvements could enhance performance, security, and ease of management.
While functional, the existing off-the-shelf theme and multiple third-party plugins introduced complexity in long-term maintenance and optimisation. A more streamlined, efficient approach was needed to ensure the website could continue to deliver a seamless, high-performance experience for residents, prospective buyers, and stakeholders.
As technology and digital experiences evolved, AVID Property Group recognised the opportunity to refine the Waterford website to better align with current best practices. The website refresh focused on:
- Optimising site speed and mobile responsiveness for an enhanced user experience.
- Simplifying website management by streamlining the plugin ecosystem.
- Improving SEO and security measures to align with digital best practices.
- Upgrading from an older WordPress builder to a more flexible and scalable solution.
Project Snapshot
Bounce Rate reduced by 96%
Speed Index improved by 83%
The Solution
Understanding the need for a tailored approach, Made Neat developed a custom technology stack, leveraging insights from previous AVID projects such as Harmony. This solution focused on enhancing performance, security, and long-term scalability while maintaining Waterford’s distinct digital identity.
Key enhancements included:
- Custom Development – Replacing the off-the-shelf theme with a bespoke framework to reduce unnecessary bloat and improve efficiency.
- Optimised Architecture – Streamlining third-party integrations through custom-built plugins, reducing reliance on external solutions while preserving functionality.
- Performance-Driven Hosting – Migrating the site to Made Neat’s dedicated WordPress infrastructure, enhancing speed, security, and reliability.
Seamless Integration – Implementing Single Sign-On (SSO) with AVID’s ERP system, ensuring a connected and efficient internal workflow.
By embracing modern development practices, Made Neat helped Waterford’s website become more responsive, secure, and future-proof, ensuring a smooth and engaging user experience for years to come.
Services Included
- WordPress Website Design & Development
- Custom WordPress Plugin Development
- WordPress Hosting & Optimisation
- WordPress Security
- Page & Content Migration
The Results
The updated Waterford website now delivers a significantly improved user experience. The optimisations resulted in:
faster load speed
improvement in time to interactive
reduction in the total blocking time
reduction in the total page size
fewer page requests
These refinements contributed to an 82% average performance enhancement. Notably, visitor engagement soared, with a 96% reduction in bounce rate, highlighting a more compelling and engaging experience for users.
Working with Made Neat on Waterford’s website has been exceptional. By implementing a custom technology stack, they’ve significantly enhanced our design, build, and launch service, aligning it with Waterford’s unique character and demands. With a 96% reduction in bounce rate and a comprehensive, targeted approach, Made Neat’s expertise has been vital. Their dedicated team showcases a sincere commitment to our vision. We fully endorse Made Neat and eagerly anticipate future collaborations.
